Free Assessment
Go-to-market readiness scorecard
You've heard the term GTM (Go-To-Market), but do you truly understand everything it entails? Your GTM strategy is the complete system your company uses to reach potential customers and convert them into sales meetings.
It covers everything from defining your target market (TAM), building prospect databases, and email infrastructure, to personalized copywriting and combining channels like LinkedIn, cold email, and advertising.
We've prepared a 9-question self-assessment so you can understand where you stand and get a report with specific next steps to improve your GTM process.
GTM Readiness Report
mycoldleads.com
Scaling Up
5
Categories scored
9
Quick questions
2 min
Average time
Free
No sign-up required
The 5 Categories
What we score you on
Your GTM process is more than just sending emails. These 5 categories together determine whether your outreach will generate meetings.
TAM & Database
Do you know how many companies you can sell to? Is your prospect list structured and segmented, or scattered across spreadsheets?
Questions: TAM definition, database quality
Pipeline & Outreach
How do you generate new opportunities? Is it systematic or dependent on referrals and luck? Can you predict next month's pipeline?
Questions: Lead gen method, pipeline predictability
Deliverability
Can your emails actually reach the inbox? Do you have dedicated sending domains, proper DNS records, and email warm-up in place?
Questions: DNS setup, warm-up, infrastructure
Copy & Personalization
Are your emails generic templates or personalized to each prospect? Do you research each company before reaching out?
Questions: Personalization depth, research
Multi-channel Mix
Do you rely on a single channel or combine email, LinkedIn, ads, and content? Multi-touch outreach converts 3x better.
Questions: Channel diversity, integration
Ready to find out?
Takes less than 2 minutes
Why This Assessment
Most teams don't know where their GTM breaks
Misdiagnosed problems
Your emails get no replies. Is it copy? Deliverability? Wrong audience? Without scoring each category, you're guessing.
Wasted effort
Teams spend months fixing copy when the real problem is deliverability. The scorecard shows you exactly where to focus first.
Clear priorities
Each category gets a score. Your weakest area is your biggest opportunity. Fix that first, then move to the next.
How it works
Answer 9 questions
Simple multiple-choice across 5 categories. No trick questions - just honest assessment of your current process.
Get your score
Instant breakdown per category with a total score out of 100. See exactly which areas are strong and which need work.
Know what to fix first
Your lowest-scoring category is your biggest bottleneck. We give you the priority order so you stop guessing.
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