For B2B companies spending $1k+/mo on Google Ads

AI-Powered Google Ads Management

Most agencies log into your account once a month, tweak a few bids, and send you a PDF. We built proprietary optimization technology that reviews every campaign daily at the API level - catching wasted spend, proposing A/B tests, and connecting your ads to your entire sales pipeline.

Book a Free Ads Audit See How It Works

$7.38 average CPA across campaigns

40+ qualified leads per month

51% CTR improvement from AI A/B test

Daily automated performance reviews

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The Problem

Your Agency Checks Your Ads Once a Month. A Lot Can Go Wrong in 30 Days.

Most Google Ads management is reactive. Your account manager logs in, looks at top-level numbers, makes a few changes, sends a report. By the time they spot a failing ad group or a budget leak, you've already wasted weeks of spend.

Meanwhile, Google's algorithm makes silent changes. Smart Bidding strategies stop working when conversion volume drops. Search terms drift into irrelevant territory. Competitors bid on your brand name. Nobody notices until the monthly report.

But the bigger problem isn't just bad management - it's that your ads exist in a silo. Disconnected from your outbound pipeline. Disconnected from your nurturing system. Disconnected from your sales data. Your Google Ads account doesn't know that the same prospect received your cold email last week, or that they downloaded your lead magnet yesterday. Each channel burns budget independently instead of amplifying each other.

See how we connect everything

The Multiplier Effect

Google Ads Becomes 3x More Effective When Connected to Your Pipeline

We don't manage Google Ads in isolation. We connect it to your outbound engine, your nurturing system, and your sales data. Each channel amplifies the others.

Signal-Based Outbound

Cold email triggered by hiring signals, funding rounds, or expansion news. Reaches prospects at the right moment.

Paid Ads Retarget

Google Search, Display, YouTube, and Gmail ads remind prospects of your brand at the right time. Cold email lists become Customer Match audiences.

Nurture Engine Scores

Leads are scored based on engagement across all channels. The warmer the lead, the more frequently they see your ads.

Remarketing Intensifies

Hot leads see your brand everywhere - Search, Display, YouTube, Gmail, Meta. By the time they're ready to buy, you're the obvious choice.

The Multi-Channel Multiplier Effect: Signal-based outbound leads to paid ads retargeting, nurture engine scoring, and omnipresence

Real example: One travel client's cold email campaign generated 6,196 prospect interactions. Those prospects who didn't reply were uploaded as Customer Match audiences. Now they see the client's brand on Display and YouTube - warming them up for the next touchpoint and capturing those who prefer to come inbound rather than reply to a cold email. The outbound reach was already paid for. Retargeting extracts additional value at pennies on the dollar.

The Technology

Proprietary AI-Powered Optimization

Most agencies use the Google Ads UI and built-in recommendations. We go deeper - direct API access to every setting, every metric, every ad. Here's what our system does that theirs doesn't.

API-Level Access

Not the UI, not scripts, not third-party tools. Direct API access to every campaign setting, bid, ad, keyword, and metric. We see things the interface hides.

Daily Automated Reviews

Every day, our system pulls performance data, compares it to previous periods, and generates a structured analysis: what improved, what declined, what needs attention. Issues are caught in hours, not weeks.

A/B Test Proposals

The system identifies ad groups running a single ad (no testing) and proposes challengers. Result for one client: +51% CTR, +77% conversions on the new champion ad.

Bid Strategy Intelligence

Detects when Smart Bidding strategies stop working - e.g., the algorithm stops bidding due to low conversion volume. We caught this for a language school, fixed it, and CPA dropped to EUR 0.47.

Negative Keyword Automation

Continuous search term analysis identifies wasted spend. We added 34 competitor brand negatives for one client - stopping budget leaking to irrelevant branded searches.

Cross-Channel Integration

Cold email prospect lists become Google Customer Match audiences. Your outbound pipeline feeds your inbound. Lead scores from nurturing determine remarketing intensity.

Full accountability: Every recommendation, action, and risk flag is logged in our central system. No "we changed some things" reports. You see exactly what changed, why it changed, and what the impact was.

See the results this produces

Conversion Multiplier

Interactive Tools That Multiply Conversions

For Display, YouTube, and Gmail campaigns, we don't send traffic to a static landing page. We build custom interactive tools - calculators, assessments, diagnostics - that give prospects a reason to engage and qualify themselves before you ever talk to them.

Live demo: Property Valuation Tool Live demo: Ready to Sell Test

We build these for our clients - branded to their business, connected to their CRM, designed to qualify leads before the first call. They typically increase landing page conversion rates by 2-4x compared to static forms.

Results

What AI-Powered Management Actually Delivers

Case Study

Education Company - Study Abroad

$1,920/month budget - 14 months managed

40+ leads per month

$7.38 average CPA

+51% CTR from AI A/B test

+77% conv on champion ad

What we did: Location-specific ad group architecture across 6 markets. RSA A/B testing where our AI proposed challenger variants that outperformed incumbents. Performance Max testing ($9.97 CPA, validated the channel). Added 34 competitor brand negatives to stop budget leaking. Cold email prospect lists uploaded as Customer Match audiences for cross-channel retargeting.

Case Study

Language School - Summer Programs

EUR 400/month budget

38 conversions in 9 days

EUR 0.47 CPA (summer campaign)

EUR 1.47 brand campaign CPA

100% brand impression share

What we did: Inherited broken campaigns - previous setup used Maximize Conversions bidding with only 3 lifetime conversions, causing the algorithm to literally stop bidding. Our AI caught the issue, switched to Maximize Clicks, and conversions recovered immediately. Launched a Performance Max summer campaign that delivered exceptional EUR 0.47 CPA. Fixed conversion tracking and linked GA4 properly.

What You Get

Full-Service Google Ads Management

Setup & Strategy

Conversion tracking audit and setup

Campaign architecture design

Keyword research and negative keyword framework

Ad copy (RSA) writing and A/B test design

Landing page recommendations

Google Tag Manager configuration

Ongoing Management

Daily AI-powered performance reviews

Automated A/B test proposals and execution

Bid strategy monitoring and adjustment

Search term analysis and negative keyword updates

Cold email list → Customer Match audience sync

Monthly strategy call with detailed reporting

Works Even Better With

Meta Ads Management

Turn your cold email prospect lists into Meta Custom Audiences. Cross-channel retargeting on Facebook and Instagram amplifies your Google Ads results.

Nurture Engine

The 95% who aren't ready to buy now enter an automated nurture loop. Lead scoring feeds back into your Google Ads audience strategy.

Frequently Asked Questions

What's your minimum ad spend requirement?

We work with budgets from $1,000/month up. Our AI optimization system works at any scale - our language school client spends EUR 400/mo and gets EUR 0.47 CPAs. That said, more budget means more data, which means the AI learns faster and proposes better optimizations.

What campaign types do you manage?

Search, Performance Max (PMax), Display remarketing, YouTube, and Gmail ads. We architect the campaign mix based on your goals - typically starting with brand + high-intent search, then layering in PMax and remarketing once conversion tracking is solid. Every campaign type feeds data into our AI review system.

How is this different from what Google's own AI recommends?

Google's AI optimizes for Google's revenue, not yours. Their automated recommendations often increase spend without improving results. Our AI works exclusively in your interest - it catches when Google's algorithm stops working (we've seen Smart Bidding literally stop bidding on accounts with low conversion volume) and recommends the fix before you notice the problem.

What if we already have campaigns running?

We audit everything first. Most accounts we inherit have structural issues - wrong bidding strategies, missing negative keywords, single-ad ad groups with no A/B testing, broken conversion tracking. We fix the foundation before optimizing. The audit itself is free and usually reveals significant wasted spend.

How long before we see results?

Existing campaigns: improvements within 2-4 weeks as we fix structural issues and the AI starts its daily review cycle. New campaigns: 4-6 weeks for the algorithm to learn, 8-12 weeks for stable performance. The AI review system starts delivering value from week 1 - it catches problems that would otherwise go unnoticed for months.

What do you charge?

Management fee based on account complexity, not a percentage of spend. This means we're incentivized to make your budget work harder, not to increase it. We don't benefit from you spending more - we benefit from your campaigns performing better. Book a call for a custom quote.

Can you manage Google Ads alongside cold email?

Yes - and that's where it gets powerful. Your cold email prospect lists become Customer Match audiences for retargeting. Someone who didn't reply to your email sees your brand on Google Display, YouTube, and Gmail. Cross-channel recognition increases conversion rates on both channels. We manage both services for several clients and the combined effect is significantly stronger than either channel alone.

Every Day Without AI Monitoring Is Another Day of Invisible Waste

The average Google Ads account wastes 20-30% of budget on irrelevant search terms, underperforming ads, and broken bidding strategies. Our AI catches these issues in days, not months. Book a free audit and we'll show you exactly what your current setup is missing.

Book Your Free Ads Audit